In 2012, Fred, passionate about travel and photography, founded Fred Jo. During a trip to Brazil in Rio de Janeiro.
At first, his dream was to connect people in love with photography with designers worldwide. He founded the Tatemono collective.
In search of an innovative concept, He was inspired by its numerous trips to the United States, Asia, South America, Africa, and Europe to revisit the basic T-shirt. During its various trips, he was able to develop an unconditional love for fashion. Designers from all over the world influenced him.
As time goes by and seasons go by, Fred Jo moves towards a rather minimalist, classy, and refined style by answering the following questions: how to design comfortable clothes, move around, go out, work, and relax? How to combine elegance and comfort at the same time? That is the mission of Fred Jo.
Fred Jo’s vision is to allow everyone to dress freely and comfortably while being classy and respectable. In the long term, we want everyone to feel comfortable in their clothes, regardless of their build, origins, and social background. At Fred jo, we firmly believe in these beliefs embedded in our DNA.