In 2012, Fred, an avid traveler, and photographer founded Fred Jo during a trip to Brazil, in Rio de Janeiro. His dream was to connect people who shared his passion for photography with designers around the world. He began by creating the Tatemono collective, a platform for photographers and designers to collaborate and showcase their work.
As he continued to travel and explore different cultures and styles, Fred became more and more inspired by the world of fashion. He saw the potential for a new and innovative concept and set out to revisit the basic T-shirt. He drew inspiration from his travels in the United States, Asia, South America, Africa, and Europe, where he discovered new and exciting designers and fashion trends.
Determined to create something truly unique, Fred began experimenting with different fabrics, cuts, and styles. He is determined to create a T-shirt that is not only stylish but also comfortable and made with high-quality materials. He spent months perfecting his designs, and finally, Fred Jo was born.
Today, Fred Jo is a thriving fashion brand that continues to be inspired by travel and photography. The brand is committed to creating clothing that is not only stylish but also comfortable and made with care and attention to detail. With Fred Jo, you can go out in style, knowing that you are wearing a truly unique piece of fashion.
Our Mission
At Fred Jo, our mission is to provide our customers with clothing that seamlessly blends elegance and comfort. We understand that fashion is constantly evolving, and so are the needs of our customers. That’s why, as the seasons change and time passes, we strive to stay on top of the trends and offer a minimalist, classy and refined style that fits our customers’ needs.
We focus on designing clothing that not only looks good but feels good too. Whether you’re running errands, going out on the street in style, or lounging around the house, we want you to feel comfortable and confident in our clothes. We believe that elegance and comfort should not be mutually exclusive, so we strive to create clothing that can be worn in any situation.
In addition, we also strive to create products that are sustainable and environmentally friendly, and we are always looking for ways to improve our environmental footprint.
At Fred Jo, we are committed to providing our customers with high-quality, comfortable, and stylish clothing that can fit their everyday needs. We invite you to join us on this journey and discover the best of both worlds with Fred Jo.
Our Vision
Fred Jo’s vision is to allow individuals to express their personal style confidently and comfortably. We strive to create clothing that is both fashionable and functional, allowing people to dress freely and comfortably while always feeling their best.
We aim to break down barriers and make fashion accessible to everyone, regardless of body type, background, or social status. We want to empower individuals to embrace their unique sense of style and feel comfortable and respected in their clothing choices.
In the long run, our vision is to create a world where everyone feels confident and proud of their appearance, regardless of their physical appearance or social status. We believe that fashion should be inclusive and empowering, and we are committed to making this a reality. This belief is deeply rooted in our DNA, and it is what drives us to constantly push the boundaries of fashion and create clothing that is both stylish and inclusive.
At Fred Jo, we strive to create a world where everyone feels comfortable and confident in their clothes, and we invite you to join us on this journey.
