Genesis

In 2012, during a transformative journey to Rio de Janeiro, Brazil, Fred, a passionate traveler and photographer, conceptualized Fred Jo. His vision was more than just fashion; it was about creating a bridge between photographers and global designers. This led to the birth of the Tatemono collective, a haven for creatives to collaborate and exhibit their sustainable fashion innovations.

Fred’s global expeditions, spanning from the dynamic streets of Asia to the eco-conscious hubs of Europe, deepened his commitment to sustainable fashion. He envisioned a brand that was not just about aesthetics but also about ethical responsibility and environmental consciousness.

Fred Jo emerged as a beacon of sustainable and ethical fashion. Today, it stands as a testament to fashion that is environmentally responsible, ethically produced, and incredibly stylish.

Our Sustainable Fashion Mission

Fred Jo is not just a brand; it’s a movement towards sustainable fashion. We are dedicated to crafting designs that resonate with the contemporary needs of our patrons while ensuring minimal environmental impact.

Every piece we design is a blend of style, comfort, and sustainability. Our commitment extends beyond fashion; we are fervently dedicated to sustainable practices, ensuring our designs are eco-friendly and ethically produced.

At Fred Jo, we are committed to providing our customers with high-quality, comfortable, stylish clothing that fits their everyday needs. We invite you to join us on this journey and discover the best of both worlds with Fred Jo.

Vision for a Sustainable Fashion Future

Fred Jo envisions a world where fashion is a reflection of individuality, comfort, and ethical responsibility. We aim to democratize fashion, ensuring our designs cater to everyone, irrespective of their physique or background.

Our dream is a world where every individual feels celebrated, confident, and conscious of their fashion choices. Our commitment to inclusivity and sustainability is deeply ingrained in our brand’s DNA